Ready New Day
I’m not one who usually makes a big deal about work anniversaries, but ours is unusual in that it happens only once every 4 years. We launched Ready366 8 years ago today on Leap Day 2008. It was a very exciting day, not only because we were finally bringing our vision of “a new branding agency for a new day” to life, we were kissed with good karma as the stars and the moon lined up so that we could launch on a day that made 2008 a year with 366 days. Go figure. It sure made our Ready366 launch story a bit more fun and engaging.
Here we are 8 years later, and our agency ethos of Ready New Day has never rung more true. Today, we are living in the fast-paced digital age that for brands to thrive, not just survive, we need to be relentlessly proactive, always looking ahead, ready to evolve brands to be more adaptive and relevant in the constantly changing stream of influences and cultural conversations that are taking place. And while our agency has seen tremendous growth in the past 8 years, we have also evolved to be more proactive and speedy in our brand development. For example, we have a new digital tool for curating and tracking global trends and a new innovation practice called BAM! (Brand as Momentum!) where we can fast -track big innovation ideas into real time commercial successes. The recent launch of FoodKick, a new mobile-based food company, demonstrates our approach.
Over the past 8 years, and with a great debt of gratitude, respect and genuine collaboration with our client partners, we have been able to create new brands, new products, new names, new packages, new identities, and new experiences. We can’t wait to see what’s next as we move towards our 3rd anniversary on Leap Day 2020.