Hip Hunting™

We live in the heart of New York City, which allows us to keep a tab on things. We spot trends often before they even hit any publications. That’s because we have a team of Trendsters who are constantly covering all key neighborhoods, from SOHO to Williamsburg, from flagship to boutique stores, from small galleries to MOMA exhibitions and restaurants and nightlife to report what’s happening. And, since our offices overlook Union Square, we literally have a front row balcony seat to all park activities, which often includes brands conducting cool events and sampling. Keeping a pulse on the hip and cool allows us to understand emerging trends and keeps our eye out for engaging client opportunities.


33 East 17th Street Penthouse, Union Square, New York, New York 10003