Ready366
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About

We are a brand and design consultancy. We innovate new ways to market. We use strategic ingenuity and creative rigor to get to explosive ideas that build brands, bring buzz and achieve commercial success.

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What we do

  • Trend Forecasting, Hip Hunting™ • Retail Beat™

  • Social Content Creation and Marketing

  • Customer Journey

  • User Experience Design

  • User Interface Design

  • eCommerce 

  • Strategy & Positioning

  • Brand Identity & Design

  • Innovation & Concept Development

  • Brand Architecture

  • Packaging Design

  • Insights & Research

  • Naming & Brand Voice

  • Retail Merchandising 

 

Who we are

Leadership Team

 
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Susan Palombo
President & Founder 

It will be almost 10 years since the launch of Ready366, and we're thrilled to say we have worked along side amazing partners - from brand and design executives at some of the world’s greatest brands to entrepreneurs with visions of one day having a world-class brand. The common thread that binds our work is what our clients say about us - (One) Our team is curious, bright and clever, always creating amazing ideas and work. (Two) Our process is as thoughtful and engaging as it is fast and efficient. (Three) Our work delivers real bottom line results. With that, we're proud to say that in the last 10 years, every project or new client has been a result of repeat business or a personal referral. 

Susan has been in the industry for 25 years with past roles in senior executive brand and marketing leadership positions from both the agency side and the corporation side, including Landor, Ogilvy, Pepsi-Cola, Sara Lee and Baxter Healthcare. Companies and brand she has partnered with include SC Johnson, Kraft, FreshDirect, Discovery Channel, IMS Health, Centrum, Zyrtec, Sargento, Dannon, MasterCard, Pfizer, Novartis, Tumi, City of Baltimore and more.

She is equally passionate about uncovering and translating insights into powerful brand ideas as she is about building teams of people who care – about their client’s business, their co-workers and what drives consumers in the real world. Susan is a modern entrepreneur with traditional values, and likes to guide her team to be future-oriented and past conscious.

 
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Fiona Atzler
Head of Strategy & Innovation 

Fiona is a brand visionary with over 18 years of branding and innovation experience in CPG, food, spirits, technology, consumer health and an entrepreneurial past in consulting and fashion.  

Prior to Ready366, she led strategy, innovation and business engagements at Landor, Fahrenheit 212 and Ogilvy. As start-up, she invented a patentable kids clothing line and a brand-first approach to innovation. Fiona has consulted some of today’s most ambitious brands, such as Diageo/Smirnoff, Nestle, PepsiCo/Starbucks, FreshDirect, Glade, Pfizer, Bayer, GSK, Dannon, Verizon, MasterCard, IBM, Alcoa, and Kraft.

Fiona believes that, in today's world, we compete not on products, features, services or technology. We compete on ideas. It’s ideas that open up new and ownable market space. It’s ideas that can make competition irrelevant and people loyal. That’s why, every day, she works tirelessly to bring together brand strategy, creative and innovation into disruptive ideas that are potent and irresistible.

 
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Mark Webb
Creative Director

Mark comes with over 20 years of branding experience and has applied his creative vision and artful hand to some of the world’s most recognized companies and brands around the globe, such as Crown Royal, Smirnoff, Coca-Cola, Starbucks, Johnson & Johnson, GSK, Pampero, Cacique, George Dickel Tennessee Whiskey, PepsiCo, Ypioca, Embraer Executive Jets, Tiger Woods, Reebok, Muhammed Ali, Davidoff, Daimler Chrysler Reebok, Boots, Marks & Spencer and Master Foods.

Having led design at Landor, Force Majeure and the Arnell Group and worked in New York, London and Sydney, he brings a wealth of experience and uniquely diversified perspective to every challenge. Marks’ drive to never settle for “good enough” has defined his work throughout the years and given new momentum to countless brands around the world.

Mark’s work has been published in Brandweek, the New York Times, the Wall Street Journal, Wallpaper Magazine and Logo: Ultimate Designer’s Reference by Michael Evamy.

 
kate

Kate Burgess
Senior Director Global Strategy & Insights

Kate believes in the power of a meaningful visual and verbal story to transform brands and give them new and ongoing resonance in consumers' hearts and minds. Staying on the pulse of what matters to the consumer lets marketers talk with them instead of to them, ultimately creating brands with relevance for today, and permanence for tomorrow. 

Kate's 10+ years of industry experience includes traditional advertising leadership roles at Grey NYC and experiential marketing campaign development and strategy at Momentum Worldwide. She has worked on wide roster of global brands including Bacardi, Glenfiddich, Hendrick's Gin, Hudson Whiskey, Dairy Queen, Glade, Ziploc, Lowe's, Sargento, IMS Health, MasterCard Labs and more.  

 

What we believe

Ingenuity rules
At Ready366, our name reflects our ethos that we live in a new day and the only way to lead is to live inventively and in the constant pursuit of original ideas.

Culture drives conversations
A brand’s identity and story must be distinctive and part of today’s cultural conversations. We stay on top of trends for an astute command of cultural drivers that keep brands relevant. 

Disciplined about branding
Our years of branding experience inform our process - we use design thinking to inform strategy and strategic thinking to guide design.

It's got to excite
It takes exceptional creativity to get passionate consumers excited and feel connected to the brands they love.  That is where we bring the magic.

 

33 East 17th Street Penthouse, Union Square, New York, New York 10003